Privacy
policy.

Last updated: 10 November 2026

1. Who is responsible?

Made in Hell is responsible for the processing described in this policy. You can contact us at agency@madeinhell.nl or by post at Lamstraat 25, 7227 NA Toldijk, the Netherlands.

2. What data do we process?

Booking requests

When you request a booking, we process your name, email address, organisation, event name, event date, location, selected artists and the information you add to your message.

Demo submissions

When you send a demo, we process your artist name, email address, private track link and introduction.

Newsletter

When you subscribe, we process your email address, audience preference, the date of consent and, when configured, the synchronisation status with Mailchimp.

Website and security data

Our server may process technical data such as your IP address, browser information, requested page, date and time to deliver and secure the website and diagnose errors. We do not currently use advertising or tracking analytics on this website.

3. Why and on what legal basis?

• To respond to booking and demo requests and take steps at your request before entering into an agreement.
• To manage confirmed bookings and other agreements.
• To send the newsletter when you have given consent. You may withdraw that consent at any time.
• To secure, maintain and improve the website based on our legitimate interest in operating a reliable service.
• To comply with legal and administrative obligations where required.

4. Who receives the data?

Access is limited to Made in Hell and service providers needed to operate the website and email. Booking details may be shared with the relevant artist or their representatives where necessary to assess or perform a booking. Newsletter data is shared with Mailchimp only when that integration is enabled. We require service providers to handle data securely and only for the agreed purpose.

5. International transfers

Some service providers, including Mailchimp, may process data outside the European Economic Area. Where this happens, we rely on an applicable adequacy decision or appropriate safeguards such as the European Commission's standard contractual clauses.

6. How long do we keep data?

We keep data only for as long as necessary for the purpose for which it was collected:

• Booking enquiries are reviewed periodically and removed when they are no longer needed, unless they form part of an agreement or must be retained for legal administration.
• Demo submissions are reviewed periodically and removed when they are no longer relevant for potential collaboration.
• Newsletter data is kept until you unsubscribe or withdraw consent.
• Security and application logs are kept only as long as reasonably necessary to investigate errors or abuse.
• Information subject to a statutory retention period is kept for that required period.

7. Your rights

You may ask us to access, correct, erase or restrict your personal data, object to processing, or receive data you provided in a portable format where applicable. You can also withdraw consent at any time. Contact us using the email address above. We may ask for information needed to verify your identity.

If you believe we have not handled your data properly, you may lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

8. Security

We use appropriate technical and organisational measures to protect personal data. No online service can guarantee absolute security, but we limit access and use secured connections and protected administration.

9. Changes

We may update this policy when the website or our processing changes. The date at the top shows the latest revision.